Case Studies

FileReplicationPro: 300% growth in sales within 6 months

As an independent software vendor focused on the SMB market, File Replication Pro turned to Two Tribes with a clear goal of increasing web channel sales.

We began by applying the Two Tribes process with a focus on 3 main areas:

• Clarifying the product messaging through an in depth analysis of the customers’ needs
• Improving the pre-sales customer experience to grow conversion rates
• Targeted promotion of the product through partnerships, PR and advertising

The results speak for themselves: Within a period of 3 months, the company saw an 80% growth in downloads and, more importantly, within only 4 months the Two Tribes process resulted in a 150% increase in monthly revenue.

As Two Tribes continued to be involved in promotion, operational process improvements and support of the sales process, we were able to ensure continued and sustained growth of 300%, delivering true bottom line benefit to our client.