We at Two Tribes are big believers in analytics – ’show me the numbers’ – since the numbers don’t lie. A case in point was a redesign of a download form leading to a 50% increase in downloads.
The client had setup a form to be filled in prior to download with fields including: name, company, phone number and email address. The first step was to analyze the current forms effectiveness. We used clicktale – a really impressive analytics tool, which goes way beyond google analytics, including recording users behavior. Definitely give it a spin.
Using click tale’s form analytics we were able to identify that most users were getting stuck on the phone number field so after some discussion we decided to remove the field all together.
Next we setup A/B testing to compare a form with only email vs a form with name and email. Again real data led the way, with the email only form having a clear advantage of 12% increase in downloads.
All in all the download form went from 64% conversions to download to a whopping 95% conversions – a 50% increase!
We would love to hear about your forms conversion rates – let us know in the comments.
Tags: a/b testing, forms, tools
[...] Two Tribes used ClickTale’s Form Analytics to optimize their online forms and got a 50% increase in conversion rates. [...]
Hi Two Tribes,
I’ve used Clicktale too and had some pretty good results. Another tool you should try is Loop11 (www.loop11.com). This one lets you run online unmoderated user testing. It’s great if you can’t afford usability consultants to perform the testing for you.
Regards,
Don.
Don,
Thanks for the info about loop11, looks really useful, it’s the kind of thing we could use with our clients. I guess I will have to wait to try it out once it goes public, or I get an invite.
Josh
[...] Guedalia, Two Tribes, has authored two interesting posts – the first on how they successfully performed A/B testing on download forms and in the second we talk more [...]